NASCAR 25 Career Mode: Sponsors and Staff

Welcome to the official NASCAR 25 Career Mode walkthrough! In this series, we’ll give you the inside line on making the most out of your NASCAR 25 career, working your way up from a start-up team in the ARCA Menards Series to the upper echelons of the NASCAR Cup Series.

Today, we’re focusing on a different area of team management: the sponsorship that helps fund your operations, and the staff that adds to your resources along the way.

Managing and Attracting Sponsors

Once you’ve started turning some heads with your finishes, the new sponsor offers will start rolling in. Head to the Office and over to Sponsors to see your current sponsor, change your incentives per race for the current one, and what’s on the line with your next possible sponsor. Keep in mind that if you change your incentives, you’re eligible for higher or lower payments depending on what you pick, and your goals in each session will adjust accordingly.

After you sign a new sponsor, you’ll get to pick a new incentive for them. They’ll also automatically be applied to all the primary sponsor slots on your car. You might want to hit the Paint Kit to give your car a fresh look that reflects your new partners!

Managing and Hiring Staff

Also available in your Race Shop, through the Office, is a look at your Staff. Candidates will pop up throughout your Career for all of your available roles. Each new candidate will come with a hiring cost, and all will offer different bonuses to help you progress.

Crew Chiefs offer percentage bonuses to your Work Points, and Agents offer percentage bonuses to your earnings. You’ll start out with one Mechanic to go alongside your Crew Chief and Agent, but soon enough, you’ll be able to hire a second one to increase your Work Points. The better Mechanics you have, the more Work Points you’ll get, so be sure to review your new candidates before committing to repairs for the week.

Also joining the team as you move forward will be your PR Manager, whose job is to find you additional off-track opportunities to make a few extra bucks, earn some bonus Work Points, or improve your Reputation. These opportunities won’t show up between every race, so be strategic with your choices.

Over time, you may have more possible Staff candidates for any given role than you have available slots—it’s up to you to determine who you want on your squad at any given time. Hiring costs are higher for better staff members, but they’ll also pay for themselves over time.

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